L'OREAL PARIS

Motion design and marketing material created for L'Oréal Paris' Infallible makeup line through McCann. The work includes product-focused animations and branded content developed in After Effects for digital distribution across social media platforms. The project prioritized visual clarity and brand consistency, translating L'Oréal's existing identity into a dynamic motion language. Clean typography, smooth product reveals, and color treatments that emphasize product qualities without overpowering the visuals. Working within L'Oréal's established brand system, the project balanced creative execution with commercial requirements, delivering polished assets ready for immediate deployment across digital channels.